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E-politics: the use of websites as a communication channel for political parties
2006 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Political parties have traditionally served their stakeholders through the traditional media of radio, television and the print media. However, with the advent of the Internet, there has been a paradigm shift from the orthodox method of information provision and communication to the use of web sites in serving stakeholders. This phenomenon provides a new opportunity for political parties to reach out to various stakeholders in new and exciting ways. The purpose of this study was to investigate how political parties are using the public (outer) Internet layer to serve stakeholder groups. To reach this purpose, three research questions were stated: How the objectives (benefits) of political party web sites can be described: how the stakeholders served on these web sites can be described: and finally how the web sites design can be described. To answer these research questions, four case studies (two political party websites from the US and two from Sweden) representing the left and right from each country, were investigated. In order to collect the data, direct observation/interaction with the web sites, as well as interviews with those within each party who were involved with the web site, were used. The findings indicate that political parties use web sites for information provision and communication purposes as well as campaign and fundraising activities. The findings also show that the stakeholders and the content of each web site differs from party-to-party as well as from country-to- country, indicating both a left vs. right (i.e. political) difference in such web sites exists, as does a U.S. vs. Swedish (i.e. cultural differences).

Place, publisher, year, edition, pages
2006.
Keywords [en]
Social Behaviour Law, e-politics, stakeholders, websites
Keywords [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-57969ISRN: LTU-PB-EX--06/14--SELocal ID: e9420cb8-fc42-41ef-8683-4d3dd4bb8107OAI: oai:DiVA.org:ltu-57969DiVA, id: diva2:1031357
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf