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Competitor Analysis: competition and the competitors in the electromagnetic business for the steel industry
2000 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Increased competition within the steel industry has forced steelmaking facilities to reduce expenses and increase quality. The steel industry's focus on improvements in quality, productivity and product economy has caused an increase of the use of electromagnetic products, which are mainly used in the continuous casting field to give these advantages. ABB Automation Systems AB is one of the companies that provides products in the electromagnetic product area and the company is facing fierce competition from mainly three companies, Danieli Rotelec, Inverpower JME, and Elotherm. The purpose of this study is to describe these actors in the electromagnetic business and their marketing activities. Further, the strategies of the competitors are analysed in order to be able to give suggestions to strategy improvements. Methodologies used to achieve information about the competitors are personal in depth interviews and questionnaires. When considering the actors strengths and weaknesses and the adopted strategies ABB Automation Systems AB is recommended to have an increased focus on the end customers, but still keep the good relationships to the OEMs by co-operation with the parts of the scopes that the OEMs find attractive.

Place, publisher, year, edition, pages
Keyword [en]
Technology, competition, competitors, steel industry, ABB
Keyword [sv]
URN: urn:nbn:se:ltu:diva-58136ISRN: LTU-EX--00/309--SELocal ID: eb7f466e-22d4-4fd8-a89b-db36ec80cfe2OAI: diva2:1031524
Subject / course
Student thesis, at least 30 credits
Educational program
Industrial and Management Engineering, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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