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E-Loyalty: companies secret weapon on the Web
2005 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Customer's loyalty is becoming an area of great interest for companies. The rapid development of technology and internet has diverted company's direction to retain e-loyalty. Customer loyalty has a direct impact on the revenue and profitability of a company. The website interface plays an imperative role in customer e-loyalty. An interactive and content full website creates added value and highly motivate customer repeated visits (Thelwall, 2000). In first chapter, we will briefly discuss the concept of customer e-loyalty and importance of website design in Business to Consumer (B2C) context and why customer eloyalty and effective website design is essential for company's long-term profitability.

Place, publisher, year, edition, pages
2005.
Keywords [en]
Social Behaviour Law, e-loyalty, e-commerce, webdesign
Keywords [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-58524ISRN: LTU-PB-EX--05/05--SELocal ID: f1a00753-4624-4c6a-a4f4-08628a0ded87OAI: oai:DiVA.org:ltu-58524DiVA, id: diva2:1031912
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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fulltext(731 kB)775 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf