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Examine destination loyalty of first-time and repeat visitors at all-inclusive resorts
Anadolu University.ORCID iD: 0000-0002-9834-2425
Washinton State University.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-9707-7068
2017 (English)In: International Journal of Contemporary Hospitality Management, ISSN 0959-6119, E-ISSN 1757-1049, Vol. 29, no 7, 1834-1853 p.Article in journal (Refereed) Published
Abstract [en]

Purpose

The purpose of this study is to examine the factors that are likely to influence the loyalty behavior of first-time and repeat visitors to all-inclusive resorts.

Design/methodology/approach

Data were collected from first-time and repeat Russian tourists to Antalya, Turkey, utilizing a self-administered survey questionnaire. A total of 339 usable responses were obtained. A structural equation modeling approach was used to test the proposed model on the first-time and repeat visitors’ samples.

Findings

This study suggests that the effects of cognitive evaluation of the resort (service quality) channel through affective evaluation of the visitor experience (visitor satisfaction) before bolstering visitor loyalty. This study also shows that differences exist between the two groups of visitors – first time visitors value cognitive attributes more and rely more on cognitive evaluation.

Practical implications

Destination marketers and managers need to promote all aspects and attributes of a destination among all-inclusive vacationers by creating innovative and comprehensive marketing campaign. Due to the differences between first-time and repeat visitors, it is critical to differentiate the two groups in designing targeted marketing campaign and providing targeted service/product.

Originality value

All-inclusive resorts have attained substantial global presence and popularity over the past 40 years. However, guest satisfaction/loyalty studies in this particular context have not often been approached with the kind of statistical breadth and rigor presented herein. This study adds new information for the understanding of and marketing to the all-inclusive resort guest.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2017. Vol. 29, no 7, 1834-1853 p.
Keyword [en]
Tourism, Structural Equation Modeling, Second-Order Model, Loyalty, Satisfaction
National Category
Business Administration
Research subject
Accounting and Control
Identifiers
URN: urn:nbn:se:ltu:diva-59573DOI: 10.1108/IJCHM-06-2015-0293ISI: 000406974300004Scopus ID: 2-s2.0-85025632928OAI: oai:DiVA.org:ltu-59573DiVA: diva2:1033530
Note

Validerad;2017;Nivå 2;2017-08-10 (rokbeg)

Available from: 2016-10-07 Created: 2016-10-07 Last updated: 2017-08-24Bibliographically approved

Open Access in DiVA

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Publisher's full textScopushttp://www.emeraldinsight.com/doi/pdfplus/10.1108/IJCHM-06-2015-0293

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