Change search
ReferencesLink to record
Permanent link

Direct link
Understanding Online Shopping and Offline Mobility Behavior in Urban Area from the View of Multilayer Network
Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Computer Science.ORCID iD: 0000-0003-3932-4144
Number of Authors: 4
2016 (English)Conference paper (Refereed)
Abstract [en]

The interactive nature of the Internet offers many opportunities to increase the efficiency of online shopping by improving availability of product information, enabling direct multi-attribute comparisons, and reducing buyer search costs. A great body of research focuses on how consumers shop online or why and how online shopping impacts urban development, but the understanding of mutual influence between online and offline behavior of consumers remains somewhat underserved. This paper bridges that gap by quantifying the relationship between consumers' online shopping and offline mobility behavior. The results of the study give insights to further understand human behavior from both a cyber and real world point of view, which may help to place location based targeted advertisements, and plan commercial & retail centers in urban areas.

Place, publisher, year, edition, pages
2016.
National Category
Computer Systems
Identifiers
URN: urn:nbn:se:ltu:diva-60361OAI: oai:DiVA.org:ltu-60361DiVA: diva2:1046174
Conference
5th International Conference on Network Infrastructure and Digital Content (IC-NIDC 2016), Bejing, Sept 23-25 2016
Available from: 2016-11-12 Created: 2016-11-12 Last updated: 2016-12-06

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Lindgren, Anders
By organisation
Computer Science
Computer Systems

Search outside of DiVA

GoogleGoogle Scholar

Total: 3 hits
ReferencesLink to record
Permanent link

Direct link