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Understanding Online Shopping and Offline Mobility Behavior in Urban Area from the View of Multilayer Network
Beijing Key Laboratory of Network System Architecture and Convergence, BUPT, Beijing.
Beijing Key Laboratory of Network System Architecture and Convergence, BUPT, Beijing.
Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Computer Science.ORCID iD: 0000-0003-3932-4144
Beijing Key Laboratory of Network System Architecture and Convergence, BUPT, Beijing.
Number of Authors: 4
2016 (English)Conference paper, Published paper (Refereed)
Abstract [en]

The interactive nature of the Internet offers many opportunities to increase the efficiency of online shopping by improving availability of product information, enabling direct multi-attribute comparisons, and reducing buyer search costs. A great body of research focuses on how consumers shop online or why and how online shopping impacts urban development, but the understanding of mutual influence between online and offline behavior of consumers remains somewhat underserved. This paper bridges that gap by quantifying the relationship between consumers' online shopping and offline mobility behavior. The results of the study give insights to further understand human behavior from both a cyber and real world point of view, which may help to place location based targeted advertisements, and plan commercial & retail centers in urban areas.

Place, publisher, year, edition, pages
Piscataway, NJ: Institute of Electrical and Electronics Engineers (IEEE), 2016. 416-421 p., 7974608
National Category
Media and Communication Technology Computer Systems
Research subject
Mobile and Pervasive Computing
Identifiers
URN: urn:nbn:se:ltu:diva-60361DOI: 10.1109/ICNIDC.2016.7974608Scopus ID: 2-s2.0-85027508682ISBN: 978-1-5090-1245-9 (print)ISBN: 978-1-5090-1246-6 (electronic)OAI: oai:DiVA.org:ltu-60361DiVA: diva2:1046174
Conference
5th International Conference on Network Infrastructure and Digital Content (IC-NIDC 2016), Bejing, Sept 23-25 2016
Available from: 2016-11-12 Created: 2016-11-12 Last updated: 2017-08-28Bibliographically approved

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CiteExportLink to record
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Citation style
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Language
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