Strategy map of servitization
Number of Authors: 3
2016 (English)In: International Journal of Production Economics, ISSN 0925-5273, E-ISSN 1873-7579Article in journal (Refereed) Epub ahead of print
By representing the servitization of three leading corporations via a strategy map, this multiple-case study discusses how the strategic logic of servitization can be explained by linking the key practices adopted by manufacturers to support critical processes while shifting their focus to project-based customer solutions. The results draw on data collected from solution providers operating in the metal and machinery industries headquartered in Finland. By examining the strategic actions, tools, and processes behind the implementation of servitization, this study extends recent debates on the service-based business models of manufacturing companies. For servitization theory, this study develops a strategy map for a solution provider. For manufacturing firms, this study provides a framework and a tool for benchmarking, developing and implementing a strategy while mitigating the processes of long-term value creation and appropriation.
Place, publisher, year, edition, pages
Other Engineering and Technologies not elsewhere specified
Research subject Entrepreneurship and Innovation
IdentifiersURN: urn:nbn:se:ltu:diva-60392DOI: 10.1016/j.ijpe.2016.11.004ScopusID: 2-s2.0-85006832812OAI: oai:DiVA.org:ltu-60392DiVA: diva2:1046547