Factors for Elderly Use of Social Media for Health-Related Activities
Number of Authors: 3
2016 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 33, no 12, 1134-1141 p.Article in journal (Refereed) Published
Elderly individuals are increasingly using social media sites to access health-related information. Using responses from 610 elderly individuals in Sweden to a large-scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals’ use of social media for health-related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health-related activities. Technology attitudes strengthen the effect on social media use for health-related activities regarding general use of technology, for older individuals, and among females.
Place, publisher, year, edition, pages
2016. Vol. 33, no 12, 1134-1141 p.
Other Engineering and Technologies not elsewhere specified
Research subject Entrepreneurship and Innovation
IdentifiersURN: urn:nbn:se:ltu:diva-60422DOI: 10.1002/mar.20949ScopusID: 2-s2.0-84995570060OAI: oai:DiVA.org:ltu-60422DiVA: diva2:1046773
Validerad; 2016; Nivå 2; 2016-11-15 (andbra)2016-11-152016-11-152016-12-02Bibliographically approved