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On or off – when and why?: Consumers’ channel choices and characteristics across product categories
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. (Industriell marknadsföring)
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. (Industriell marknadsföring)
2016 (English)Conference paper, Abstract (Other academic)
Place, publisher, year, edition, pages
2016.
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-60987OAI: oai:DiVA.org:ltu-60987DiVA: diva2:1054875
Conference
5th Nordic Retail and Wholesale Conference
Projects
Kundens kanal(k)val
Funder
Swedish Retail and Wholesale Development Council
Available from: 2016-12-09 Created: 2016-12-09 Last updated: 2016-12-09

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