Shaping the Marketers of Tomorrow: An Analysisof 25 Years of Marketing Education Review
Number of Authors: 4
2016 (English)In: Marketing Education Review, ISSN 1052-8008, E-ISSN 2153-9987Article in journal (Refereed) Epub ahead of print
This article presents a bibliometric analysis of Marketing Education Review from its inception in 1990until 2014. A brief history of the journal is presented and its content is analyzed. In total, 706 articleswere studied in terms of their authorship, manuscript, and content characteristics. Descriptivestatistics provide an overview of the research contribution. The findings show a trend towardcoauthorship and longer manuscripts. On the basis of a keyword analysis, articles are related toeducation institutions, teachers, students and curriculum, which is aligned with the journal’smandate. The conclusion is that Marketing Education Review is achieving what it set out to do.
Place, publisher, year, edition, pages
Research subject Industrial Marketing
IdentifiersURN: urn:nbn:se:ltu:diva-61167DOI: 10.1080/10528008.2016.1228464OAI: oai:DiVA.org:ltu-61167DiVA: diva2:1058141