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Will the Small Local Retailer Survive?: Consumers' Omnichannel Buying Behavior from the Retailers' Perspective
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-9628-3599
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-4397-6965
Kungliga tekniska högskolan.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Number of Authors: 4
2016 (English)Conference paper, Oral presentation with published abstract (Other academic)
Place, publisher, year, edition, pages
2016.
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-61557OAI: oai:DiVA.org:ltu-61557DiVA: diva2:1067120
Conference
5th Nordic Retail and Wholesale Conference, Aarhus, Denmark, 8-9 november 2016
Projects
Kundens kanal(k)val
Funder
Swedish Retail and Wholesale Development Council
Available from: 2017-01-20 Created: 2017-01-20 Last updated: 2017-11-24Bibliographically approved

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Strandberg, CarolaEk Styvén, MariaWallström, Åsa

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CiteExportLink to record
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