This chapter compiles existing studies on gender-sensitive business counselling – an increasingly common policy measure in Western economies to increase the number of women entrepreneurs – and compares them with an empirical case to determine components and effects in order to analyse whether this kind of counselling can change the gendered pattern and understanding of entrepreneurship. Eight components and three effects are distinguished, some of which are specific to gender-sensitive business counselling, while others are similar to general counselling methods, requiring symmetrical relations between counsellor and client and the client’s active role in order to contribute to changes in the gendered pattern and understanding of entrepreneurship.