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Attityder och intentioner till minskad köttkonsumtion: En applikation av Theory of Planned Behavior och rättfärdiganden
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Detta examensarbete undersöker universitetsstudenters intentioner till minskad köttkonsumtion. Icek Ajzens theory of planned behavior (TPB) som anger att medvetna avsikter bestäms av individens attityder, subjektiva norm och upplevda kontroll över beteendet användes vid konstruktion av en elektronisk enkät som besvarades av 200 studenter. Utöver TPB infördes faktorn rättfärdigande för att undersöka rättfärdigandets samband med övriga faktorer. Resultatet visar att TPB var ett tillämpligt verktyg för att förklara intentioner till minskad köttkonsumtion och att attityder var den viktigaste prediktorn av intentionen, följt av subjektiv norm. Upplevd kontroll och rättfärdigande bidrog inte signifikant till att förklara intention. Det förelåg signifikanta skillnader mellan mäns och kvinnors attityder och intentioner till minskad köttkonsumtion. Rättfärdigandets roll i förhållande till övriga faktorer diskuteras.

Abstract [en]

This thesis explores university students' intentions toward reduced meat consumption. Icek Ajzen's Theory of Planned Behavior (TPB), which indicates that conscious intentions are determined by the individual's attitudes, subjective norms and perceived behavioral control, was used in the construction of an electronic questionnaire answered by 200 students. Justification was introduced as a factor in addition to the TPB, in order to investigate the relationship between justification and the other factors. The results show that TPB was an applicable tool to explain intentions toward reduced meat consumption and that attitude was the most important predictor of intention, followed by subjective norm. Perceived behavioral control and justification made no significant contributions to explain intention. There were significant differences between men's and women's attitudes and intentions toward reduced meat consumption. The role of justifications in relation to the other factors is discussed.

Place, publisher, year, edition, pages
2017. , 24 p.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:ltu:diva-63629OAI: oai:DiVA.org:ltu-63629DiVA: diva2:1103998
Educational program
Psychology, bachelor's level
Supervisors
Examiners
Available from: 2017-06-05 Created: 2017-05-31 Last updated: 2017-06-05Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf