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Here, There, and Everywhere: Profiling Multi-Channel Shoppers across Three Product Categories
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-4397-6965
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-9628-3599
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2017 (English)In: EMAC 2017: Leaving footprints, 2017Conference paper, Poster (with or without abstract) (Refereed)
Place, publisher, year, edition, pages
2017.
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-64602OAI: oai:DiVA.org:ltu-64602DiVA: diva2:1117093
Conference
EMAC 2017, Groningen, 23-26 May 2017
Projects
Kundens kanal(k)val
Funder
Swedish Retail and Wholesale Development Council
Available from: 2017-06-28 Created: 2017-06-28 Last updated: 2017-11-24Bibliographically approved

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Ek Styvén, MariaStrandberg, CarolaWallström, Åsa

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CiteExportLink to record
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