Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Studying product diffusion based on market coverage
Department of Operational Research, University of Delhi.
University of Delhi.
Department of Operational Research, University of Delhi.
Luleå University of Technology, Department of Civil, Environmental and Natural Resources Engineering, Operation, Maintenance and Acoustics.
2016 (English)In: Journal of Marketing Analytics, ISSN 2050-3326, Vol. 4, no 4, 135-146 p., 5Article in journal (Refereed) Published
Abstract [en]

Market coverage is an important attribute for determining the success of a product. The larger the market covered by a product is, the higher the amount of sales for that product will be. Market coverage strategies thus contribute to the success of a product in tapping the market. In this study, we emphasize the impact of market coverage on the rate of adoption in determining product sales. New product diffusion models based on the market covered are proposed. A methodological approach of weighted criteria is implemented to evaluate and rank the proposed models. The analysis is conducted on real-life sales datasets

Place, publisher, year, edition, pages
Palgrave Macmillan, 2016. Vol. 4, no 4, 135-146 p., 5
National Category
Other Civil Engineering
Research subject
Operation and Maintenance
Identifiers
URN: urn:nbn:se:ltu:diva-66258DOI: 10.1057/s41270-016-0005-zOAI: oai:DiVA.org:ltu-66258DiVA: diva2:1152545
Available from: 2017-10-25 Created: 2017-10-25 Last updated: 2017-11-24Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Garmabaki, Amir
By organisation
Operation, Maintenance and Acoustics
Other Civil Engineering

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 2 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf