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Exploring the microfoundations of servitization: How individual actions overcome organizational resistance
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design. University of Vaasa, Department of Management.ORCID iD: 0000-0003-3255-414X
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.ORCID iD: 0000-0001-5464-2007
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design. Hanken School of Economics, Helsinki.ORCID iD: 0000-0002-8770-8874
2017 (English)In: International Journal of Computing and Business Research, ISSN 2229-6166Article in journal (Refereed) Epub ahead of print
Abstract [en]

Servitization research has principally focused on the transition of organizational-level strategy, systems, capabilities, and processes for firms to be able to offer advanced services to their customers. Less is known of the underlying microfoundational dynamics of such transitions at the individual-level. Based on a multiple case study of six large multinational industrial firms engaged in servitization efforts, this paper identifies the tactics (i.e., evangelizing, bootlegging, leveraging, and collaborating) that individuals adopt to overcome organizational resistance to servitization. This study also presents the conditions that are necessary for individual employees to adopt these tactics. The present study provides theoretical and practical implications of the microfoundations of servitization, focusing attention on individual-level actions that affect the outcomes at the organizational-level to drive servitization efforts.

Place, publisher, year, edition, pages
Elsevier, 2017.
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Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-66719DOI: 10.1016/j.jbusres.2017.11.021OAI: oai:DiVA.org:ltu-66719DiVA: diva2:1159575
Available from: 2017-11-23 Created: 2017-11-23 Last updated: 2017-11-29

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Lenka, SambitParida, VinitRönnberg Sjödin, DavidWincent, Joakim
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