Challenges in Data-Driven Innovation Toward European Digital Single Market: An Abstract
2018 (English)In: Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / [ed] Nina Krey, Patricia Rossi, Cham: Springer, 2018, p. 245-246Conference paper, Published paper (Refereed)
Abstract [en]
In May 2015, the European Commission adopted a Digital Single Market Strategy (2015), which identifies Europe as a potential leader in the global digital economy. If EU fragmentation and barriers are removed, Digital Single Market (DSM) could contribute an additional €415 billion to European GDP. Further, the Digital Single Market could create opportunities for new start-ups, and business can develop and create value for the 500 million consumers.
The European Digital Single Market (DSM) has three policy areas: (1) access to digital goods and services, (2) conditions for digital networks and innovative services, and (3) digital as a driver for growth (https://ec.europa.eu/digital-single-market/en/digital-single-market). In all these areas, data-driven services are an essential part of DSM.
This research focuses on political, economic, social, technological, legal, and environmental (PESTEL) factors. Consider: To do this, a quantitative approach was used to analyze the data collected from four different data sources to understand major factors having impact on DSM:Digital Economy and Society Index (Desi), EU barometer, Digital Agenda key indicators, and public consultation. Based on our data analysis, we have found several data-based challenges in creating a digital single market as below:
- (a) Inequality within EU
- (b) Legislative gap with respect to digital content and data
- (c) Trust in a digital single market (in regard to data)
- (d) Privacy and security of digital software and systems
Defining and understanding these challenges are vital to overcome obstacles hindering Digital Single Market goals.
Place, publisher, year, edition, pages
Cham: Springer, 2018. p. 245-246
Series
Developments in Marketing Science : Proceedings of the Academy of Marketing Science, ISSN 2363-6165
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-67084DOI: 10.1007/978-3-319-66023-3_87Scopus ID: 2-s2.0-85125250396ISBN: 978-3-319-66022-6 (print)ISBN: 978-3-319-66023-3 (electronic)OAI: oai:DiVA.org:ltu-67084DiVA, id: diva2:1168234
Conference
2017 Academy of Marketing Science (AMS) Annual Conference, AMSAC 2017, Coronado, CA, 24-26 May 2017
2017-12-202017-12-202024-04-10Bibliographically approved