Objective: In this study, we aimed to explore the experiences of schoolchildren and teachers participating in an empowerment- and gamification-inspired program to promote children's active school transportation. Methods: Data were collected using focus groups with 32 schoolchildren and 2 teachers. Content analysis revealed 2 themes and 5 subthemes. Results: Integrating learning into the program increased student engagement and enhanced learning outcomes. The program also created additional value beyond physical activity, such as togetherness, readiness to learn, and changed parental attitudes. Conclusions: Combining learning with physical activity through gamification is a promising method for promoting active school transportation. The time and energy spent increasing active school transportation enrich learning activities and health and are therefore well invested