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Positioning narratives of wine tourism websites: a lexical analysis across two different regions
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Department of Corporate Communication, University of Malta, Msida.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-8022-8835
2018 (English)In: Journal of Wine Research, ISSN 0957-1264, E-ISSN 1469-9672, Vol. 29, no 1, p. 49-63Article in journal (Refereed) Published
Abstract [en]

Wine tourism is becoming an increasingly important tourism niche with various regions competing for tourism dollars. It is often assumed that differentiation in the sector is region based. This research investigates the positioning narratives from websites of a sample of top wine tour service firms across the US and Australia. Analysis is undertaken using an innovative methodology that combines computer-based lexical analysis followed by hierarchical clustering on principal components. The research seeks to determine the extent to which identified clusters are region based and whether the positioning narratives on websites can provides useful clusters across regions. Results are reported, implications are discussed, limitations are noted and possible areas for further research are indicated.

Place, publisher, year, edition, pages
Taylor & Francis, 2018. Vol. 29, no 1, p. 49-63
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-67653DOI: 10.1080/09571264.2018.1433140Scopus ID: 2-s2.0-85044828897OAI: oai:DiVA.org:ltu-67653DiVA, id: diva2:1182704
Note

Validerad;2018;Nivå 1;2018-02-14 (rokbeg)

Available from: 2018-02-14 Created: 2018-02-14 Last updated: 2018-04-13Bibliographically approved

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Cassar, Mario L.Konietzny, Jirka
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  • harvard1
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  • nn-NB
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  • Other locale
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Output format
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