Antecedents and Consequences of Innovativeness 2017 (English)In: The Customer is NOT Always Right?: Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress / [ed] Campbell C.L., Cham: Springer, 2017, , p. 99p. 610-Conference paper, Oral presentation with published abstract (Refereed)

Place, publisher, year, edition, pages

Cham: Springer, 2017. , p. 99p. 610-

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

National Category

Business Administration

Identifiers

URN: urn:nbn:se:ltu:diva-67700DOI: 10.1007/978-3-319-50008-9_166Scopus ID: 2-s2.0-85074360121ISBN: 978-3-319-50006-5 (print)ISBN: 978-3-319-50008-9 (print)OAI: oai:DiVA.org:ltu-67700DiVA, id: diva2:1183999

Conference

15th Biennial World Marketing Congress, Reins, July 20-‐23, 2011

Available from: 2018-02-20 Created: 2018-02-20 Last updated: 2024-03-25Bibliographically approved

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Pesämaa, Ossi

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