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What's Love Got to do with it?: City Brand Love and Viral Videos
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-9628-3599
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-4397-6965
2018 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Newcastle, 2018.
Keywords [en]
brand love, place attachment, self-brand congruity, self-expressiveness, e-word-ofmouth
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-67894OAI: oai:DiVA.org:ltu-67894DiVA, id: diva2:1188924
Conference
13th Global Brand Conference 2018, Newcastle Business School, Northumbria University, 2-4 May 2018
Projects
Attraktiva varumärken
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF)Available from: 2018-03-08 Created: 2018-03-08 Last updated: 2018-06-20

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Strandberg, CarolaEk Styvén, Maria
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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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