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Choosing where to live or who to work for?: Exploring the connections between place and employer branding
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0003-3213-8314
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-4397-6965
2018 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Newcastle, 2018.
Keywords [en]
Employer brand, place brand, self-image congruity, tourism and hospitality
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-67895OAI: oai:DiVA.org:ltu-67895DiVA, id: diva2:1188925
Conference
13th Global Brand Conference, Newcastle Business School, Northumbria University, 2nd-4th May 2018
Projects
Attraktiva arbetsgivare
Funder
Swedish Retail and Wholesale Development CouncilThe R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF)Available from: 2018-03-08 Created: 2018-03-08 Last updated: 2023-09-05Bibliographically approved

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https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/

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Näppä, AnnaEk Styvén, Maria
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CiteExportLink to record
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