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Äntligen borta?: En kvalitativ studie i hur kvinnor och män förhåller sig till medierapporteringen kring Martin Timell.
Luleå University of Technology, Department of Arts, Communication and Education, Media, audio technology and experience production and theater.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Hösten 2017 uppstod kampanjen #metoo och kvällstidningen Expressen rapporterade om programledaren Martin Timell som anklagades för att ha sexuellt trakasserat en kvinnlig assistent under en sommarfest. Med Expressens rapportering som utgångspunkt fokuserar studien på hur män och kvinnor tolkar och identifierar sig med rapporteringen kring händelsen. Det empiriska materialet består av tre fokusgrupper med sammanlagt åtta kvinnor och åtta män som fick ta del av två artiklar som föranalyserats retoriskt genom metaforer.

Fokusgruppernas svar transkriberades och citat valdes ut för att sedan tolkas utifrån teorier om receptionsanalys, genus och kändisskap. Resultatet visade att männen höll sig mer distanserade till rapporteringen och identifierade sig inte med ämnet i samma utsträckning som kvinnorna. Både männen och kvinnorna såg feminism som en kvinnokamp och sexuella trakasserier som något som rör kvinnor i större utsträckning än män. Resultatet visar att de manliga och kvinnliga deltagarna hade ett accepterande förhållningssätt till rapporteringen. Männen och kvinnorna identifierade sig också olika ämnet i rapporteringen eftersom de har olika erfarenheter av sexuella trakasserier.

Abstract [en]

In the fall of 2017, the campaign #metoo erupted and the evening newspaper Expressen reported on the accusations made at the television host, Martin Timell, of having sexually harassed a female assistant at a summer party. The study focuses on how men and women interpret and identify with the reporting of the accusations. The empirical material consisted of three focus groups with a total of eight women and eight men who received two articles which was analyzed rhetorical in advance using metaphors.

The focus groups' replies were transcribed and quotes were selected and then interpreted based on a reception analysis theory, genus theory and celebrity theory. The result showed that the men kept themselves distant and did not identify themselves with the topic. The women on the other hand could relate more easily to the reporting. Both men and women saw feminism as something that women have to fight for and sexual harassment as something that concerns women to a greater extent than men. The result shows that the male and female participants had an accepting interpretation regarding the articles. They identified themselves differently with the topic of the articles because male and females have different experiences when it comes to sexual harassment.

Place, publisher, year, edition, pages
2018. , p. 54
Keywords [en]
Qualitative reception analysis, focus groups, Äntligen Hemma, Expressen, sexual harassment, power structure, gender contract, interpretation, feminism.
Keywords [sv]
Kvalitativ receptionsanalys, fokusgrupper, Äntligen Hemma, Expressen, sexuella trakasserier, maktstruktur, genuskontrakt, tolkning, feminism.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:ltu:diva-68591OAI: oai:DiVA.org:ltu-68591DiVA, id: diva2:1203205
Educational program
Media and Communication Science, bachelor's level
Supervisors
Examiners
Available from: 2018-05-09 Created: 2018-05-02 Last updated: 2018-05-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf