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Representationen av homosexualitet kontra heterosexualitet på SVT:s webbnyheter: En kvalitativ studie
Luleå University of Technology, Department of Arts, Communication and Education.
Luleå University of Technology, Department of Arts, Communication and Education.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Sweden counts as being one of the countries in the western world to have a positive perspective on sexual minorities. The swedish public service media SVT; Sveriges Television AB states that their aim is to spread objective news, but in fact SVT doesn’t portray homosexuality as something usual in everyday life. Instead the heteronormative ideal saturate the representation of homosexuals in SVT. To study how SVT portray homosexuality, heterosexuality and heteronormativity, this study is based on discourse analysis and image analysis. During this essay 25 TV news segments including articles on SVT:s website were viewed and examined. This essay is also based on discourse analysis to fully examine the hidden attitude against homosexuality and heterosexuality, and to examine how SVT portrays heteronormativity. The results of the analysis demonstrates that the heteronormative ideal takes part in the way that both sexualitys are represented. Heterosexuals are for instance often portrayed in combination with happiness and monogamy, while homosexuals are portrayed in connection with discrimination. In the TV segments homosexuality rarely were portrayed in everyday life. Instead the everyday life of heterosexuals dominated the content. The fact that SVT doesn’t portray homosexuality in relation to everyday life reinforces the perception of homosexuality as something normbreaking. The result of the study are further explained by Stuart Halls (1997) theory about representation and stereotypes, as well as previous research about sexuality and gender. 

Place, publisher, year, edition, pages
2018. , p. 45
Keywords [sv]
diskursanalys, homosexualitet, heterosexualitet, representation, genus, sexualitet, HBTQ, SVT, public service, identitet, bildanalys
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:ltu:diva-68600OAI: oai:DiVA.org:ltu-68600DiVA, id: diva2:1203431
Educational program
Media and Communication Science, bachelor's level
Presentation
2018-05-03, Snickargatan 20, 941 63 Piteå, Piteå, 13:32 (Swedish)
Supervisors
Examiners
Available from: 2018-05-09 Created: 2018-05-03 Last updated: 2018-05-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf