Drawing on theory related to identity-relevant role stressors, this study explores how a stressful context in the early stages of new venture creation influences entrepreneurs' inclination toward obsessive passion. Consistent with the hypotheses derived from the theory, analysis of data on early-stage entrepreneurs indicates that a context of stress linked to role overload prompts entrepreneurs to engage more intensely in entrepreneurial activity, thereby leading to greater obsessive passion. Furthermore, high levels of goal challenge and achieved progress enhance the effect of role overload, making it more motivationally incongruent and more motivationally relevant for the entrepreneur. This effect increases entrepreneurs' inclination toward obsessive passion.