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"We saw it too": Två generationers publikundersökning av de traditionella mediernas rapportering från #metoo-kampanjen
Luleå University of Technology, Department of Arts, Communication and Education.
Luleå University of Technology, Department of Arts, Communication and Education.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

At the end of 2017 the hashtag #metoo swept through swedish media and engaged both private households, rulers and professions in the process. This study examines two different generations to look at their similarities and differences when it comes to how they’ve reacted to the news reporting on #metoo. By using semi-structured focus groups this study has analysed these generations opinions on media reporting, generation issues and gender. The results show that there´s differences in some ways, but there’s also similarities. Both groups agree to the facts that their generation is a cause to their thoughts and beliefs in this subject, and the knowledge when it comes to social media has a huge impact in how they respond to  media reporting. The fact that the groups has grown up during different eras results in a disparity in in their values which is a factor to why they interpret the reporting differently. The older group were more critical to the reporting while the younger group meant that the ones who were portrayed in media deserved it. A similarity for both groups was the belief of that the reporting, despite how they felt about it, has affected people's way of thinking and will hopefully, according to the focus groups, lead to something good.

Place, publisher, year, edition, pages
2018. , p. 55
Keywords [en]
Gender, generation, focus group, sexual harassment, #metoo, media reporting
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:ltu:diva-68766OAI: oai:DiVA.org:ltu-68766DiVA, id: diva2:1206491
Subject / course
Student thesis, at least 15 credits
Educational program
Media and Communication Science, bachelor's level
Supervisors
Available from: 2018-05-17 Created: 2018-05-17 Last updated: 2018-05-17Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf