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Places in good graces: The mediating role of emotional connections to a place on word-of-mouth
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-9628-3599
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-4397-6965
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2018.
Keywords [en]
Place image, self-brand congruity, place attachment, positive word-of-mouth
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-70315OAI: oai:DiVA.org:ltu-70315DiVA, id: diva2:1237741
Conference
4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48314Available from: 2018-08-09 Created: 2018-08-09 Last updated: 2023-09-05Bibliographically approved

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Strandberg, CarolaEk Styvén, Maria

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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