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Social Recruiting: The Use of Social Media in E-Recruitment: A study about the Transformational Power of Online Social Network Sites on the E-Recruitment Process
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences. Augsburg University of Applied Sciences .
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Up till now, there has been only scarce research on the impact of social media on the e-recruitment process as a whole. This study addresses this gap by exploring how organisations are integrating social media in their e-recruitment process to examine the transformational implications for the e-recruitment process and related tasks of recruiters. A case study which comprised two semi-structured interviews was carried out in two Swedish organisations in Spring 2018. The findings indicated that organisations need to understand the benefits and pitfalls associated with the utilisation of online social networks to make use of its features and add value to the recruitment function as a whole. Moreover, the use of social media in e-recruitment transformed the process by shifting the focus onto the sourcing of candidates and recruitment marketing. For management, the primary task is now that of attracting qualified talents. This task is accompanied by the relatively new, on-going task of maintaining the corporate career site and social media profiles which is linked to the online communication and employer branding activities of organisations. The study highlighted the fact that the increased utilisation of the Internet and Internet-related applications, such as social media, was affecting all aspects of the recruitment function, including its people, processes and organisational structures or forms. A best-practice guideline for the integration of social media in the e-recruitment process is presented in the following, and social media’s transformational implications on the process and related tasks are further discussed.

Place, publisher, year, edition, pages
2018. , p. 69
Keywords [en]
Social Recruiting, E-Recruitment, Recruitment, Social Media
National Category
Business Administration
Identifiers
URN: urn:nbn:se:ltu:diva-70702OAI: oai:DiVA.org:ltu-70702DiVA, id: diva2:1244500
External cooperation
Augsburg University of Applied Sciences
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Supervisors
Examiners
Projects
Degree project in business administration, specialisation international business, BachelorAvailable from: 2018-09-06 Created: 2018-09-01 Last updated: 2018-09-06Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf