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Better together: Harnessing motivations for energy utility crowdsourcing activities
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. Beedie School of Business, Simon Fraser University, Canada.ORCID iD: 0000-0002-8155-6873
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. Department of Industrial Economics, Royal Institute of Technology, Sweden.
2019 (English)In: Energy Research & Social Science, ISSN 2214-6296, E-ISSN 2214-6326, Vol. 48, p. 57-65Article in journal (Refereed) Published
Abstract [en]

Energy utility firms operate under varying mandates throughout most of the world and typically must operate reliably with long planning cycles and requirements to meet bureaucratic scrutiny and regulatory toll gating to achieve both discrete plan approvals as well as their ongoing licenses to operate. One vehicle for gaining external insights and involving the stakeholders is crowdsourcing. Energy utility firms have a set of distinguishing characteristics (i.e. regulatory processes and stakeholder groups) that they must consider when implementing crowdsourcing activities to aid their planning and innovation strategies. To achieve constructive participation requires understanding and engaging the motivations of the population from which a firm wishes to draw input. We assert that customers’ interest, facilitated by digital age communication channels, can provide utility operators with an accessible, valuable resource to assist a wide range of planning and innovation activities. We use the Self-Determination Theory (SDT) lens, grounded by a set of in-depth interviews with utility industry professionals, to articulate motivations for members of the external customer community to provide value to the firms through crowdsourcing activities. We develop five propositions that collectively identify how energy firms should use SDT elements to design crowdsourcing activities. 

Place, publisher, year, edition, pages
Elsevier, 2019. Vol. 48, p. 57-65
Keywords [en]
Crowdsourcing, Energy utility industry, Self-determination theory, Motivation, Innovation strategy, Social media
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-71256DOI: 10.1016/j.erss.2018.09.023Scopus ID: 2-s2.0-85054433796OAI: oai:DiVA.org:ltu-71256DiVA, id: diva2:1256891
Note

Validerad;2018;Nivå 2;2018-10-18 (johcin)

Available from: 2018-10-18 Created: 2018-10-18 Last updated: 2018-12-10Bibliographically approved

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Flostrand, AndrewBrown, Terrence

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