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Positioning of wine tourism websites across different country winescapes: a lexical analyses and implications
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
University of Malta Msida Malta ; University of Bologna Bologna Italy.
University of Malta Msida Malta.
2018 (English)In: International Journal of Wine Business Research, ISSN 1751-1062, E-ISSN 1751-1070, Vol. 30, no 4, p. 394-409Article in journal (Refereed) Published
Abstract [en]

PurposeInvestigates the extent to which wine tour-operating companies are successfully using their websites to communicate persuasive and meaningful differences to customers in their quest to clearly position their product offering.

Design/methodology/approachText data are collected from 250 websites that promote wine tourism in five different countries' winescapes. Lexical, regression and hierarchical clustering analyses are used.

FindingsLexical analysis using DICTION can distinguish among websites from different countries' winescapes and French wines obtain the best mean review scores from customers while US, Napa Valley, websites obtain the lowest scores. DICTION dimensions allow for meaningful clusters and can also predict TripAdvisor’s mean review scores.

Practical implicationsThere is a need to pay better attention in the development of website content and the critical role that both syntax and semantics can play in facilitating the use of a firm’s website, specifically in terms of clear positioning.

Originality/valueUses lexical analyses of website narratives to understanding current positioning of firms.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018. Vol. 30, no 4, p. 394-409
Keywords [en]
Wines, Tourism management, Cluster analysis, Wine tourism, Lexical analysis
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-71263DOI: 10.1108/IJWBR-07-2017-0047ISI: 000451410700002Scopus ID: 2-s2.0-85057562947OAI: oai:DiVA.org:ltu-71263DiVA, id: diva2:1256931
Note

Validerad;2018;Nivå 2;2018-11-29 (johcin)

Available from: 2018-10-18 Created: 2018-10-18 Last updated: 2018-12-10Bibliographically approved

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Cassar, Mario

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf