Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Destination Management and Relationship Marketing: Two Major Factors to Achieve Competitive Advantage
School of Housing, Building and Planning, Universiti Sains Malaysia, Pulau Pinang, Malaysia .
School of Housing, Building and Planning, Universiti Sains Malaysia, Pulau Pinang, Malaysia .
2011 (English)In: Journal of Relationship Marketing, ISSN 1533-2667, E-ISSN 1533-2675, Vol. 11, no 2, p. 76-87Article in journal (Refereed) Published
Abstract [en]

To strongly cope in the competitive market of tourism destinations, it is imperative to consider competitive advantages. The major success factors for achieving competitive advantages have not yet been comprehensively examined in the tourism destination literature. Destination management as a universal strategic approach for attaining competitive advantages can run the core resources and address all fundamental elements of a destination. What is more, relationship marketing as a strategy arguably offers considerable potential for pulling off a competitive advantage in destination. The approach to relationship marketing and destination management in this article is conceptual and integrated. The authors attempt to consider an integrated view in both fields to contribute insights to the marketing literature as well as provide an agenda for future research in the areas of relationship marketing and destination management.

Place, publisher, year, edition, pages
Taylor & Francis, 2011. Vol. 11, no 2, p. 76-87
Keywords [en]
competitive advantage, destination management, relationship marketing, tourism destinations
Identifiers
URN: urn:nbn:se:ltu:diva-71491DOI: 10.1080/15332667.2011.577731OAI: oai:DiVA.org:ltu-71491DiVA, id: diva2:1261433
Available from: 2018-11-07 Created: 2018-11-07 Last updated: 2018-11-07Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records BETA

Mostafavi Shirazi, Seyedeh Fatemeh

Search in DiVA

By author/editor
Mostafavi Shirazi, Seyedeh Fatemeh
In the same journal
Journal of Relationship Marketing

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 11 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf