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eWOM as an Effective Means to Assess Business Administration in Tourism Destination
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2018 (English)In: Journal of Advanced Management Science (JOAMS), ISSN 2168-0787, Vol. 6, no 4, p. 203-205Article in journal (Refereed) Published
Abstract [en]

Social network sites (SNSs) have highlighted as an imperative information source for experience sharing, particularly on the subject of electronic word-of-mouth (eWOM). In existing tourism literature, several studies have pointed that eWOM is a trustable source of information among friends, relatives, families and co-workers. This paper examines eWOM in SNSs as a means for sharing tourism experience and travel information, and in turn discusses its importance in assessing business administration and marketing in tourism destination. This conceptual paper contributes to the literature by presenting the decisive role of eWOM, in tourism business, from administration aspect.

Place, publisher, year, edition, pages
Journal of Advanced Management Science (JOAMS) , 2018. Vol. 6, no 4, p. 203-205
Keywords [en]
social network sites, electronic word-of-mouth, information source, tourism business administration
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-71545DOI: 10.18178/joams.6.4.203-205OAI: oai:DiVA.org:ltu-71545DiVA, id: diva2:1262503
Available from: 2018-11-12 Created: 2018-11-12 Last updated: 2018-12-06Bibliographically approved

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Publisher's full texthttp://www.joams.com/index.php?m=content&c=index&a=lists&catid=9

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Mostafavi Shirazi, Seyedeh Fatemeh

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Output format
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