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Using Internet: a Mechanism to Develop Market Share
KTO Karatay University, Turkey.
2017 (English)In: Promotional Strategies and New Service Opportunities in Emerging Economies / [ed] Vipin Nadda;Sumesh Dadwal; Roya Rahimi, IGI Global, 2017, p. 294-313Chapter in book (Refereed)
Abstract [en]

This chapter presents the subject area of the Internet as an international form of media and examines related issues. It begins by considering the Internet as a source of information in various forms of social network sites that enables any individual to post their experiences, opinions and evaluations of tourism destination. This provides a summary of the existing state of knowledge concerning to social network sites and word of mouth (WMO) recommendation. In addition, it serves to clarify the associated word of mouth and market share development.

Place, publisher, year, edition, pages
IGI Global, 2017. p. 294-313
Identifiers
URN: urn:nbn:se:ltu:diva-71554DOI: 10.4018/978-1-5225-2206-5.ch013ISBN: 9781522522065 (print)ISBN: 9781522522072 (electronic)OAI: oai:DiVA.org:ltu-71554DiVA, id: diva2:1262908
Available from: 2018-11-13 Created: 2018-11-13 Last updated: 2018-11-13Bibliographically approved

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Mostafavi Shirazi, Seyedeh Fatemeh

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CiteExportLink to record
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