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Corporate greed: its effect on customer satisfaction, corporate social responsibility and corporate reputation among bank customers
University of MaltaMsidaMalta.
University of MaltaMsidaMalta.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-8022-8835
University of MaltaMsidaMalta.
2018 (English)In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 23, no 3/4, p. 226-233Article in journal (Refereed) Published
Abstract [en]

Corporate greed has received increasing attention in recent years with various stories hitting the headlines, particularly after the global financial crisis and the ensuing negative attitudes toward banks. Customer satisfaction and corporate social responsibility are known to have a positive effect on corporate reputation among customers, but perceived corporate greed is likely to impede their effect. Corporate greed, customer satisfaction, corporate social responsibility and corporate reputation are considered, and a research model is proposed. Results indicate that the effect of corporate greed is stronger on corporate social responsibility than on customer satisfaction, implying that corporate social responsibility activities may be futile if the company is perceived to be acting greedily by its customers. Thus, perceptions of corporate greed need to be dealt with swiftly, to enable management to enhance the corporate reputation of the firm.

Place, publisher, year, edition, pages
Palgrave Macmillan, 2018. Vol. 23, no 3/4, p. 226-233
Keywords [en]
Corporate greed Corporate social responsibility Corporate reputation Customer satisfaction Customer revenge
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-71879DOI: 10.1057/s41264-018-0050-0ISI: 000456112800009Scopus ID: 2-s2.0-85055131553OAI: oai:DiVA.org:ltu-71879DiVA, id: diva2:1267973
Note

Validerad;2018;Nivå 2;2018-12-04 (inah)

Available from: 2018-12-04 Created: 2018-12-04 Last updated: 2019-04-24Bibliographically approved

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Konietzny, Jirka

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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  • en-GB
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  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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