Purpose: The purpose of this paper is to advance knowledge about the mechanisms behind, and the implications of, varying involvement in digitally enhanced employee-driven innovation (EDI) by studying how a firm integrates a web-based tool in the organization of its EDI process. Design/methodology/approach: Based on a qualitative in-depth interview study with managers and employees at one high-performing and one low-performing office of a global IT firm, a critical discourse analysis was performed. It explored how the EDI discourse was produced, distributed and consumed in relation to the web-based tool for collecting and selecting employee ideas. Findings: The results demonstrate that the production of the innovation discourse by the top-level management, which emphasizes client satisfaction rather than employee engagement, restricts the employees’ utilization of the digital platform that distributes the discourse. However, at the high-performing office, employee participation is ensured because the local managers act as co-distributors of the digital tool. Research limitations/implications: The single case study design limits the generalizability of the results, but is nevertheless relevant for understanding the mechanisms and implications in similar contexts where web-based tools are used to enhance EDI processes. Practical implications: The study provides practical insights into the importance of local management’s active promotion of digital tools in order to ensure employee involvement. Originality/value: The study contributes to the EDI literature by identifying some mechanisms behind and the implications of varying employee involvement in digitally enhanced EDI processes.