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Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective
Division of Marketing and Strategy, School of Business Society and Engineering, Malardalen University, Sweden.
School of Social Sciences, Sodertorn University, Stockholm, Sweden.
Villanova School of Business, Villanova University, Villanova, PA, USA.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. University of Vaasa, Department of Management, Vaasa, Finland.ORCID iD: 0000-0003-3255-414X
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2019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 101, p. 597-606Article in journal (Refereed) Published
Abstract [en]

Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications.

Place, publisher, year, edition, pages
Elsevier, 2019. Vol. 101, p. 597-606
Keywords [en]
Market intelligence quality, Supply-chain, Coordination, Sweden
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-73194DOI: 10.1016/j.jbusres.2019.02.058ISI: 000473379000058Scopus ID: 2-s2.0-85062679697OAI: oai:DiVA.org:ltu-73194DiVA, id: diva2:1296269
Note

Validerad;2019;Nivå 2;2019-07-11 (johcin)

Available from: 2019-03-14 Created: 2019-03-14 Last updated: 2019-08-15Bibliographically approved

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Parida, Vinit

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Output format
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