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Repeat Visitation and Diversification of Tourism Attaction
School of Housing, Building and Planning Universiti Sains Malaysia, Penang, MALAYSIA.
School of Housing, Building and Planning Universiti Sains Malaysia, Penang, MALAYSIA.
School of Housing, Building and Planning Universiti Sains Malaysia, Penang, MALAYSIA.
2010 (English)In: Proceeding of Regional Conference on Tourism Research: The state of the art and its sustainability / [ed] b. Mohamed, 2010, p. 306-313Conference paper (Other academic)
Abstract [en]

Research has shown that it would be extremely important for any destination to develop customer retention, and repeat visitation has become more crucial in relationship marketing as the competition in tourism industry is very intense. In recent years, customer retention has been acknowledged as a favorable strategy and has been investigated from different perspectives, but research findings about repeat visitation phenomenon are not conclusive. Thus, this paper examines repeat visitation as an indicator of loyalty in tourist destination that is strongly affected by destination attributes. Based on preliminary findings of a survey that was conducted on foreign tourists to Penang island, this paper argues that diversification of attractions appears to be one of the necessary conditions for explaining repeat visitations, and this has direct implications for future choice process.

Place, publisher, year, edition, pages
2010. p. 306-313
Identifiers
URN: urn:nbn:se:ltu:diva-73205ISBN: 978-967-394-005-9 (print)OAI: oai:DiVA.org:ltu-73205DiVA, id: diva2:1296319
Conference
Regional Conference on Tourism Research (RCTR 2010), Pinnag, Malaysia, 13-14 December 2010.
Available from: 2019-03-14 Created: 2019-03-14 Last updated: 2019-03-14Bibliographically approved

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http://eprints.usm.my/26626/1/PROCEEDINGS_RCTR_2010.pdf

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Mostafavi Shirazi, Seyedeh Fatemeh

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Citation style
  • apa
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  • nn-NB
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