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A comparative study of Twitter utilization in disastermanagement between public and private organizations
School of Public Administration, Faculty of Political Science and Public Administration, Chiang Mai University, Chiang Mai, Thailand.
Goodman School of Business, Brock University, St. Catharines, Ontario, Canada. Research Administration Center (RAC), Chiang Mai University, Chiang Mai, Thailand.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. Red & Yellow Creative School of Business, Cape Town, South Africa.
2019 (English)In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854Article in journal (Refereed) Epub ahead of print
Abstract [en]

Twitter has become a commonly used platform by both public and private organiza-tions to assist with the dissemination of information related to disaster management.This research makes use of a mixed‐method approach in determining the extent andmanner in which Twitter is used to disseminate disaster management information byboth public and private organizations. This research found that public organizationsare bound by strict regulations resulting in a lower volume and smaller variety ofdisaster‐related information being disseminated. The nature of an organizationand the processes of decision making therein are suggested to influence the abilityof an organization to successfully use Twitter as an effective tool for disastermanagement. Organizations in Thailand currently underutilize Twitter for disastermanagement, as neither public nor private organizations use Twitter as a multidirec-tional communication disaster management tool.

Place, publisher, year, edition, pages
Hoboken: John Wiley & Sons, 2019.
National Category
Reliability and Maintenance
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-73426DOI: 10.1002/pa.1932OAI: oai:DiVA.org:ltu-73426DiVA, id: diva2:1302431
Available from: 2019-04-04 Created: 2019-04-04 Last updated: 2019-04-04

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Ferreira, Caitlin

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  • apa
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  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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