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Aktivism eller kommersialism?: En kvalitativ analys om branding, symboler och representation i tre samtida reklamfilmer
Luleå University of Technology, Department of Arts, Communication and Education.
Luleå University of Technology, Department of Arts, Communication and Education.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This essay is revolving around three big tv commercials and their impact on how the businesses use symbols and branding. The essay is also revolving around expressions like femvertizing and pinkwashing. The three commercials are one by Gillette, one by HM and one by SJ. By analyzing scenes from these three commercials through a semiotic method of connotation and denotation the essay states that the companies are using their power through feminist symbols and branding to get more people to buy their products.

Place, publisher, year, edition, pages
2019. , p. 56
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:ltu:diva-73701OAI: oai:DiVA.org:ltu-73701DiVA, id: diva2:1305661
Educational program
Media and Communication Science, bachelor's level
Presentation
2019-04-17, 18:44 (Swedish)
Supervisors
Examiners
Available from: 2019-05-02 Created: 2019-04-17 Last updated: 2019-05-02Bibliographically approved

Open Access in DiVA

fulltext(2939 kB)21 downloads
File information
File name FULLTEXT02.pdfFile size 2939 kBChecksum SHA-512
c9b9adeaecc7b9e5aa58642d0cd18b3184233ad63cc6a7d9ac22af036b96bbf5488573c06e4a68fa8fe61720d22d0db7a0faee0e1603314562a1335b7783cd46
Type fulltextMimetype application/pdf

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Widegren, PontusHedström, Elisabeth
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf