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How much does the “same-gender effect” matter in VCs' assessments of entrepreneurs?
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-8816-4629
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. CIEL - Centre for Innovation, Entrepreneurship and Learning Research, Halmstad University, Halmstad, Sweden.ORCID iD: 0000-0002-3377-6177
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0003-0290-7522
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. University of St. Gallen, Institute of Technology Management, St. Gallen, Switzerland.ORCID iD: 0000-0002-8770-8874
2019 (English)In: Journal of Business Venturing Insights, ISSN 2352-6734, Vol. 12, article id e00133Article in journal (Refereed) Published
Abstract [en]

Our study uses cognitive mapping techniques to take into account how the same/opposite gender influences the cognitive evaluations of venture capitalists (VCs). Contrary to what has often been discussed in previous entrepreneurship literature, our results report women VCs evaluate women entrepreneurs more critically, and men VCs evaluate men entrepreneurs more critically. However, overall, the VCs' vaguer processing and lower rating of women's venturing compared to men's indicate a general structure of subordinating women's venturing compared to men's venturing. Ultimately, this contributes with an alternative view to explain what we see on the VC scene: women entrepreneurs are more likely to be rejected. We discuss implications of these results as well as implications for future study.

Place, publisher, year, edition, pages
Elsevier, 2019. Vol. 12, article id e00133
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Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-75262DOI: 10.1016/j.jbvi.2019.e00133Scopus ID: 2-s2.0-85067863472OAI: oai:DiVA.org:ltu-75262DiVA, id: diva2:1336070
Note

Validerad;2019;Nivå 1;2019-07-09 (johcin)

Available from: 2019-07-09 Created: 2019-07-09 Last updated: 2019-08-22Bibliographically approved

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Voitkane, AijaJohansson, JeanethMalmström, MalinWincent, Joakim

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