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Så påverkas unga tjejer av influencers: En kvalitativ studie om hur unga kvinnor upplever influencers på YouTube och Instagram
Luleå University of Technology, Department of Arts, Communication and Education.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
How young girls are influenced by influencers : A qualitative study on how young women experience influencers on YouTube and Instagram (English)
Abstract [en]

This essay is based on a qualitative method and six semi-structured interviews conducted with six different females between ages 16-24. The study's interest is to investigate young women's thoughts, reflections and experiences of influencers in their identity creation and self-perception. The study is based on theories about the two-step flow of communication and self identity, this hence to the emergence of social media and the appearance of the increasing self-reflective individual in modern society. The results of the study show that the degree of intimacy shown from the influencer, has an important role in how the respondents perceive the perceived relationship. Influencers who turned out to be more vulnerable and personal had easier to shape a relationship than those who were more impersonal. The results also show that the respondents had easier to identify with an influencer if they could relate to similar patterns. In conclusion, the study finds that influencers have great influence on the respondent’s identity creation and decision making.

Place, publisher, year, edition, pages
2019. , p. 39
Keywords [en]
influencer, self-identity, self-improvement, identity-building
Keywords [sv]
influencer, självidentitet, självbild, identitetsskapande
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:ltu:diva-75343OAI: oai:DiVA.org:ltu-75343DiVA, id: diva2:1338220
Subject / course
Student thesis, at least 15 credits
Educational program
Media and Communication Science, bachelor's level
Supervisors
Examiners
Available from: 2019-08-23 Created: 2019-07-20 Last updated: 2019-08-23Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf