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Perspectives: client–agency opportunism: how does it happen and what can we do about it?
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. School of Management Studies, University of Cape Town, Cape Town, South Africa.
Department of Management Information Systems, University of Georgia, Athens, Georgia, USA.
Beedie School of Business, Simon Fraser University, Vancouver, Canada.
2019 (English)In: International Journal of Advertising, ISSN 0265-0487, E-ISSN 1759-3948, Vol. 38, no 8, p. 1303-1312Article in journal (Refereed) Published
Abstract [en]

While it is seldom spoken about openly, opportunism always prevails in client–agency relationships and could lead to their demise. This study directs attention to client–agency opportunism by describing how it happens and ends with a discussion on how today’s client–agency dynamics can be improved.

Place, publisher, year, edition, pages
Taylor & Francis, 2019. Vol. 38, no 8, p. 1303-1312
Keywords [en]
client-agency relationships, opportunistic behavior, adverse selection, moral hazard
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-76288DOI: 10.1080/02650487.2019.1670531ISI: 000488177500001OAI: oai:DiVA.org:ltu-76288DiVA, id: diva2:1358752
Note

Validerad;2019;Nivå 2;2019-12-06 (johcin)

Available from: 2019-10-08 Created: 2019-10-08 Last updated: 2019-12-06Bibliographically approved

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Chohan, Raeesah

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