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Places in good graces: The role of emotional connections to a place on word-of-mouth
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-9628-3599
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-4397-6965
University of Leeds, Leeds, UK.
2019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978Article in journal (Refereed) Epub ahead of print
Abstract [en]

The role of emotional connections to places has largely been studied with a focus on place visitors. However, while residents are considered integral to the place brand, their perspectives generally have been overlooked. This study aims to increase the understanding of the relationships between place image, self-congruity, place attachment, and positive word-of-mouth among residents and visitors of a place. A conceptual model is advanced from identity and attachment theories. Responses from 654 residents and visitors in two Swedish cities were collected through an online survey, and the conceptual model was tested across the two city samples using structural equation modelling. Findings indicate that affective place image is positively related to positive word-of-mouth and that this relationship is mediated by place attachment for both residents and visitors. The results further show that self-congruity acts as a mediator between affective place image and place attachment for visitors but not for residents.

Place, publisher, year, edition, pages
Elsevier, 2019.
Keywords [en]
Place image, self-congruity, place attachment, positive word-of-mouth
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-76759DOI: 10.1016/j.jbusres.2019.11.044OAI: oai:DiVA.org:ltu-76759DiVA, id: diva2:1371274
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48314Available from: 2019-11-19 Created: 2019-11-19 Last updated: 2019-12-18

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Strandberg, CarolaStyvén, Maria

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CiteExportLink to record
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  • apa
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