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A Meta-Approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract
Ferreira, Caitlin
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
ORCID iD:
0000-0001-9575-6676
Robertson, Jeandri
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
ORCID iD:
0000-0002-3486-8292
2019 (English)
In:
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / [ed] Patricia Rossi, Nina Krey, Springer Nature, 2019, p. 365-366
Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Springer Nature, 2019. p. 365-366
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN:
urn:nbn:se:ltu:diva-77385
DOI:
10.1007/978-3-030-02568-7_96
Scopus ID:
2-s2.0-85125177141
OAI: oai:DiVA.org:ltu-77385
DiVA, id:
diva2:1385316
Conference
21st Academy of Marketing Science World Marketing Congress (WMC 2018), 27-29 June, 2018, Porto, Portugal
Note
ISBN för värdpublikation: 978-3-030-02567-0, 978-3-030-02568-7
Available from:
2020-01-14
Created:
2020-01-14
Last updated:
2023-05-08
Bibliographically approved
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Ferreira, Caitlin
Robertson, Jeandri
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modern-language-association-8th-edition
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ieee
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