The Effect of Product Knowledge on the Relational Importance of the Product Attributes of Wine: An Abstract 2019 (English)In: Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / [ed] Patricia Rossi, Nina Krey, Springer Nature, 2019, p. 835-836Conference paper, Oral presentation with published abstract (Refereed)

Place, publisher, year, edition, pages

Springer Nature, 2019. p. 835-836

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173

National Category

Business Administration

Research subject

Industrial Marketing

Identifiers

URN: urn:nbn:se:ltu:diva-77386DOI: 10.1007/978-3-030-02568-7_223Scopus ID: 2-s2.0-85125172518OAI: oai:DiVA.org:ltu-77386DiVA, id: diva2:1385317

Conference

21st Academy of Marketing Science World Marketing Congress (WMC 2018), 26-29 June, 2018, Porto, Portugal

Note

ISBN för värdpublikation: 978-3-030-02567-0, 978-3-030-02568-7

Available from: 2020-01-14 Created: 2020-01-14 Last updated: 2023-05-08Bibliographically approved

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Authority records

Robertson, JeandriFerreira, Caitlin

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