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Designed to spread the message? Generation Y’s perception of using social media for healthcare marketing.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0001-9575-6676
2019 (English)Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2019.
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Social Sciences
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URN: urn:nbn:se:ltu:diva-77392OAI: oai:DiVA.org:ltu-77392DiVA, id: diva2:1385335
Conference
Academy of Marketing Science Annual Conference
Available from: 2020-01-14 Created: 2020-01-14 Last updated: 2020-04-29

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Robertson, JeandriFerreira, Caitlin

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CiteExportLink to record
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