Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract 2019 (English)In: Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) / [ed] Felipe Pantoja, Shuang Wu, Nina Krey, Springer Nature, 2019, p. 147-148Conference paper, Published paper (Refereed)

Place, publisher, year, edition, pages

Springer Nature, 2019. p. 147-148

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173

Keywords [en]

Social media, Health communication, Generation Y, Design appropriateness

National Category

Business Administration

Identifiers

URN: urn:nbn:se:ltu:diva-77392DOI: 10.1007/978-3-030-42545-6_38Scopus ID: 2-s2.0-85125199784OAI: oai:DiVA.org:ltu-77392DiVA, id: diva2:1385335

Conference

22nd Academy of Marketing Science World Marketing Congress (WMC 2019), 9-12 July, 2019, Edinburgh, Scotland

Note

ISBN för värdpublikation: 978-3-030-42544-9, 978-3-030-42545-6

Available from: 2020-01-14 Created: 2020-01-14 Last updated: 2024-03-07Bibliographically approved

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Publisher's full textScopus

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Robertson, JeandriFerreira, Caitlin

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