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An agile co-creation process for digital servitization: A micro-service innovation approach
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. University of South Eastern Norway, USN Business School, Norway.ORCID iD: 0000-0001-5464-2007
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. University of South Eastern Norway, USN Business School, Norway. Networked Value Systems University of Vaasa, Finland.ORCID iD: 0000-0003-3255-414X
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design. University of South Eastern Norway, USN Business School, Norway. Networked Value Systems University of Vaasa, Finland.
Entrepreneurship and Management at Hanken School of Economics, Finland. Entrepreneurship and Innovation at University of St.Gallen Global Center Entrepreneurship and Innovation, Institute of Technology Management, Switzerland.ORCID iD: 0000-0002-8770-8874
2020 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 112, p. 478-491Article in journal (Refereed) Published
Abstract [en]

In this paper, we explore how manufacturing firms and their customers co-create digital service innovations in an attempt to address the digitalization paradox. We present empirical insights from a case study of four manufacturers and their customer relationships. The results suggest that value co-creation in digital servitization is best managed through an agile micro-service innovation approach. Such an approach requires incremental micro-service investments, sprint-based micro-service development, and micro-service learning by doing to ensure customized and scalable digital service offerings. The proposed agile co-creation model provides insight into the phases, activities, and organizational principles of a micro-service innovation approach. Relational teams that pool knowledge from providers’ and customers’ strategic, technological, and operational areas are crucial to ensure successful cooperation and governance for agile co-creation. This paper offers insight into how companies engage in agile co-creation processes, with important recommendations for innovation in manufacturing firms in the era of digitalization.

Place, publisher, year, edition, pages
Elsevier, 2020. Vol. 112, p. 478-491
Keywords [en]
Digitalization, Industrial Internet of Things (IoT), Advanced services, Digital paradox, artificial intelligence (AI), Product-service systems (PSS), New service development (NSD)
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-78388DOI: 10.1016/j.jbusres.2020.01.009ISI: 000527393100045Scopus ID: 2-s2.0-85078776150OAI: oai:DiVA.org:ltu-78388DiVA, id: diva2:1422422
Note

Validerad;2020;Nivå 2;2020-04-14 (alebob)

Available from: 2020-04-07 Created: 2020-04-07 Last updated: 2020-05-07Bibliographically approved

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Sjödin, DavidParida, VinitKohtamäki, MarkoWincent, Joakim

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