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Openness in platform ecosystems: Innovation strategies for complementary products
Department of Business Administration/CIRCLE, Lund University, S220 07 Lund, Sweden.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. (Entrepreneurship & Innovation)ORCID iD: 0000-0002-8103-2519
2021 (English)In: Research Policy, ISSN 0048-7333, E-ISSN 1873-7625, Vol. 50, no 1, article id 104148Article in journal (Refereed) Published
Abstract [en]

Innovation strategies in complementary product markets come with a dilemma: Platform sponsors must concede third parties autonomy to innovate to make a platform successful, but a platform sponsor must also participate in the complementary product market to make the platform grow, thus acting as a competitor to third parties. We examine the performance outcomes of four innovation strategies based upon combinations of development and commercialization activities, i.e., the proprietary, outbound, inbound and third-party strategies, and their evolution over time. Data was collected from a panel of 4,857 video games for the seventh generation of video consoles in the United States. The findings contribute to research on platform strategy, open innovation, and ecosystem management by highlighting the different performance outcomes of innovation strategies that co-exist in the same platform ecosystem at the same time. The findings emphasize that decisions on appropriate innovation strategies in platform ecosystems are much more complex than they have previously been portrayed as, through the traditional dualities of open or closed, platform sponsors or third parties, or first or subsequent strategies.

Place, publisher, year, edition, pages
Elsevier, 2021. Vol. 50, no 1, article id 104148
Keywords [en]
Platform strategy, Open innovation, Ecosystem management, Innovation strategies, Inbound, Outbound
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-81262DOI: 10.1016/j.respol.2020.104148ISI: 000593986900005Scopus ID: 2-s2.0-85092940669OAI: oai:DiVA.org:ltu-81262DiVA, id: diva2:1484471
Note

Validerad;2020;Nivå 2;2020-11-03 (johcin)

Available from: 2020-10-29 Created: 2020-10-29 Last updated: 2023-09-05Bibliographically approved

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Frishammar, Johan

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