SME Internationalization Through Digital Servitization: Development of Ecosystem Capabilities
2020 (English)In: Proceedings of the Spring Servitization Conference: Advanced Services for Sustainability and Growth / [ed] Ali Bigdeli; Tim Baines, Advanced Services Group , 2020, p. 238-246Conference paper, Published paper (Refereed)
Abstract [en]
Purpose: Digital servitization has shown to create a competitive advantage for manufacturing companies on the international market. However, companies, specifically SMEs, are struggling to make use of its benefits for their international activity. Therefore, the purpose of this study is to investigate how SMEs utilize digital servitization for their internationalization strategy by developing their ecosystem capabilities.
Design/Methodology/Approach: To achieve this purpose, this study has adopted an exploratory multiple case-study approach and conducted in-depth semi-structured interviews with 21 manufacturing SMEs.
Findings: In this study, a framework has been developed for SMEs to enable their international activities by strengthening their digital servitization capabilities, which include digital awareness, digital service innovation, and digital service customization. Ecosystem capabilities, including ecosystem knowledge synergy, ecosystem innovation appropriability, and ecosystem alignment, have been identified as the deciding factor for the successful adoption of internationalization strategies.
Originality/Value: Despite its potential, the implementation of digital servitization is still challenging for most of the manufacturing companies, especially SMEs that target international markets. These companies are dependent on ecosystems in the international atmosphere, but the capabilities needed to succeed requires further research. In this regard, the framework presented in this study helps SMEs to develop ecosystem capabilities for digital servitization in the international arena.
Place, publisher, year, edition, pages
Advanced Services Group , 2020. p. 238-246
Keywords [en]
Digital Servitization, Internationalization, SMEs, Ecosystem Capabilities, Business Ecosystems
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-81352OAI: oai:DiVA.org:ltu-81352DiVA, id: diva2:1499489
Conference
Spring Servitization Conference 2020, Virtual, September 14-16, 2020
Note
ISBN för värdpublikation: 978-1-85449-429-0
2020-11-092020-11-092022-03-31Bibliographically approved