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Artificial intelligence in retail: The AI-enabled value chain
Oosthuizen, Kim
University of Stellenbosch Business School.
ORCID iD:
0000-0002-7452-2974
Botha, Elsamari
University of Canterbury.
ORCID iD:
0000-0002-9546-1285
Robertson, Jeandri
School of Management Studies, Marketing Section, University of Cape Town, Cape Town, South Africa.
ORCID iD:
0000-0002-3486-8292
Montecchi, Matteo
King’s Business School, King’s College London.
ORCID iD:
0000-0001-5884-4503
2020 (English)
In:
Australasian Marketing Journal, ISSN 1441-3582, E-ISSN 1839-3349, p. 1-10
Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2020. p. 1-10
Keywords [en]
artificial intelligence, retail, value chain
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:ltu:diva-83654
DOI:
10.1016/j.ausmj.2020.07.007
ISI:
000691323200008
Scopus ID:
2-s2.0-85089827114
OAI: oai:DiVA.org:ltu-83654
DiVA, id:
diva2:1544271
Available from:
2021-04-14
Created:
2021-04-14
Last updated:
2023-05-08
Bibliographically approved
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Robertson, Jeandri
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Botha, Elsamari
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