Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Worth the risk? The profit impact of outcome-based service offerings for manufacturing firms
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering. University of Vaasa, School of Management, PO Box 700, FI-65101 Vaasa, Finland.
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.ORCID iD: 0000-0003-2094-7974
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.ORCID iD: 0000-0003-3255-414X
2021 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 131, p. 92-102Article in journal (Refereed) Published
Abstract [en]

Because research on outcome-based service offerings (OBS) is very case study oriented, we lack empirical knowledge of OBS provider profitability in general. Drawing upon an unbalanced panel dataset (n = 1566, N = 14,756), we found that an average OBS provider manufacturer has a 4.40-percentage-point higher gross margin than an average non-OBS manufacturer. In addition, we found that large OBS providers generate lower profits. Since OBS offerings are complex and highly customized, scaling them is a challenge that requires investments in digital technologies and solution modularity. Thus, we tested the moderating role of R&D investments on the scale-profitability relationship and found that for OBS firms, R&D investments moderate the negative relationship between scale and profitability. For managers, these results highlight the profit potential of OBS but also that large OBS providers in particular must be prepared to invest in digital servitization to ensure profitability.

Place, publisher, year, edition, pages
Elsevier, 2021. Vol. 131, p. 92-102
Keywords [en]
Outcome-based service offerings, Financial consequences of servitization, Digital servitization, Product-service systems (PSS), Business Model Innovation (BMI)
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-83689DOI: 10.1016/j.jbusres.2021.03.048ISI: 000694876300008Scopus ID: 2-s2.0-85103954039OAI: oai:DiVA.org:ltu-83689DiVA, id: diva2:1544390
Note

Validerad;2021;Nivå 2;2021-04-15 (johcin)

Available from: 2021-04-15 Created: 2021-04-15 Last updated: 2022-10-27Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records

Kohtamäki, MarkoParida, Vinit

Search in DiVA

By author/editor
Kohtamäki, MarkoParida, Vinit
By organisation
Business Administration and Industrial Engineering
In the same journal
Journal of Business Research
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 94 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf